B2B sales is complex. Large deals have a lot of stakeholders, long sell-cycle, and most of it's managed via multiple email chains. We wonder if the prospect opened your proposal, If the clients are looking at outdated collateral, and then our emails easily get lost in the inbox.
A Digital Sales Room (or kit) eliminates these issues by offering a private, centralized microsite where all your sales materials—proposals, demo videos, and technical documentation—are stored and shared throughout the sales process. This ensures prospects always see the latest content, lets you track their engagement, and eliminates the chaos of email threads, allowing you to focus on closing deals, not chasing down information.
We call these kits.
You can see an example of a kit here:
Curate personalized information for the buyer
A kit helps you stand out as a seller. Each kit is personalized with the prospect’s brand. And they allow sales rep to personalize content for each prospect. You can start with a prospecting template or a follow up template.
All you need to do is enter the client’s name, and instantly the kit is populated with the logo, cover image, company colors. We wanted to make this process easy. You can duplicate and build these out at scale for each prospect. For example if you have a real estate customer you built a kit for previously, you can duplicate that kit for this new client to copy over case studies, success stories, and relevant collateral to give it a more personal touch.
Empower the buyer’s champion (most of selling happens when you’re not in the room)
Buyers make decisions when you’re not in the room, behind closed doors. How many times have you had to forward or bubble up an email and the buyer had to hunt down the most recent document? Very easily the buyer’s email inbox will pile up with all sorts of collateral like decks, PDFs, pricing sheet in an email thread.
Instead with a kit, seller can update the most recent sales content during the sales process and the buyer can forward the kit to any internal stakeholders. Most of selling happens when you’re not in the room.
Track buying interest (using analytics)
Having intelligence in what the buyer is doing is powerful buying signal. If you know what content the buyer has looked at and for how long, on the next call, you can come to the meeting with the answer to what you think they may have questions on. It’ll feel like you’ve read their mind.
In SendKits, you will get an email notification when the buyer has visited the kit. And you can track how long they visited, what they clicked on and how long they viewed the content.
Follow a standardized selling process
Kits help you standardize the sales’ team workflow and selling process. You can build templates align to how you want to do follow up, prospecting, industry specific, etc.
The benefits include:
SendKits is a centralized micro-site where all your sales collateral is shared throughout the sales process. They will help your sales team stand out and personalize at scale, empower the buyer’s champion, and allow you to track buying interest. The goal is to close more deals, shorten the sell cycle, and have a more predictable pipeline.
