How are you using AI in your sales process?

Author Img
Garvin Chen
Post Main Image

How are you using AI in your sales process?

LinkedIn is buzzing with AI chatter, but let’s cut through the noise. Many salespeople are barely scratching the surface of AI’s potential. Sure, you’re using ChatGPT to draft emails, but what about transforming your entire sales strategy?

1. Write More Concisely and Personalize at Scale

This is the #1 use case for a reason. It saves me a lot of time writing my emails and summarizing my meeting notes, reducing my time spent on follow up. AI helps you:

  • Craft hyper-personalized messaging
  • Tailor emails to communication styles
  • Generate context-specific value propositions
  • Create tailored content recommendations

Try this: Train ChatGPT on successful prospecting emails, follow-ups, and call notes. Upload meeting transcripts or call summaries to generate polished email drafts that’s tailored with your prospects.

2. Do Better Prospect Research

AI isn’t just about writing—it’s your secret weapon for research. Use it to:

  • Pull insights from annual reports or client news
  • Analyze competitors in seconds
  • Summarize interviews or PDFs in ways that align with your pitch
  • Spot trends on social media
  • Map out detailed buyer personas

Pro Tip: Teach your AI about your sales process and competitors. That way, it can help you find hidden ways to connect with prospects before you even reach out.

3. Stay on Top of Deals and Find the Gaps

We saved a whole lot of time finding insights across prospects and customers by using AI to search through notes, identifying gaps, relaying info and prepping our team. It helped stay on top of large deals.

For example, you can train your GPT model to analyze all your meeting transcripts and quickly pull insights. Need to know how many prospects brought up issue Y as part of their decision criteria? Just ask. AI is a game-changer for spotting patterns, like identifying which pain points are mentioned most often, so you can refine your pitch and focus on what really matters to your buyers.

4. The Human Touch Remains King

AI is a superpower, not a replacement. The most successful sellers will be those who:

  • Understand AI capabilities
  • Integrate tools strategically
  • Maintain authentic human connections
  • Continuously learn and adapt

AI won't replace salespeople. Salespeople who master AI will replace those who don't.